There is a fundamental problem with a lot of these social networking sites that don't support a true business model and that is, they're dependent on people visiting them and using them. Wow that's stating the obvious. In the business world this happens all the time with trendy products, people buy them, then they move on, the difference being the companies who sold these products made a chunk of money and are able to get out with at least a smile. With something like Facebook and Twitter, you're shot at making money is usually through being acquired. And most of the money is in the form of some sort of abstract valuation. No real cash.
So here's what I'm trying to say, human behavior is extremely unpredictable and tremendously sensitive. If another Facebook comes along that is better and catches on faster, then people will move on or switch over. Which leaves Facebook with nothing. Or even worse, if people start getting tired of using Facebook, because it keeps changing, or because it loses its novelty, well then in a matter of moments an entire user base can up and vanish.
All it really takes is for a trend to start. Now I was a huge Facebook advocate when it first came out. I mean I loved it! But now it's getting to be a little too much. I seem to know a little bit too much about every single person in my network. As much as I love my friends, they'll probably all agree that they could care less where I've travelled recently, what job I'm working at, where I was last night, what I'm doing at this exact moment or what I'm about to do in the exact next moment. It's also very hard to keep up with all of these sites, from managing emails about parties I'll probably not attend, to being poked, to determining whether I want to give access to my network to an old high school acquaintance that I probably don't even like.
And I'm already reading about this in papers as they're calling it Social Networking fatigue. People getting tired of using Facebook and Twitter. Maybe we all just need a break? I know I do.
It's funny because you would think that all these social networking sites are bringing people closer together. But really, they're keeping us further apart. Maybe you understand what I mean?
Now look I'm not trying to offend anyone here who really likes these sites. Trust me I'm a number one fan of Facebook. All I'm saying is that if it reaches a point of overkill then there could be a falling out.
Now here is where I contradict myself. I just recently learned that Facebook has reached the 200 Million user level. Which is ridiculous. And when they released their new look and feel, with the Twitter like stream, that caused a huge uproar, Facebook's activity levels actually went up.
So what do you guys think? Will these sites survive? Are you getting tired of them? Or are you loving them?
Thursday, April 9, 2009
Subscribe to:
Post Comments (Atom)

Zaid,
ReplyDeleteI agree with many of the arguments that you made. There is a risk of fatigue. There is the risk that you get sick and tired of the latest update as Facebook tries to keep re-inventing itself. However, there is the possibility that Facebook has become a new standard for communication between people.
I have multiple friends that have my email and cell phone number...but still message me through Facebook or leave a wall post instead of our pre-2006 mode of communicating.
Also, it might be that by constantly adding new features that Facebook stumbles upon/develops the "next new thing" itself...and with already having an huge installed user base, it could take off much quicker than a brand new site.
Zaid, you may be right...but I think it may be a little premature to start writing the the obituary.
Tim, thanks for the great comment. You're right about writing off FB so quickly. For me, I think I'm only curious of its future.
ReplyDeleteLove the company site btw!
Zye
>>dependent on people visiting them and using them
ReplyDeleteFacebook Connect lets you integrate Facebook into your own external site. It's the reverse of building a facebook app to put your site into facebook. So facebook is no longer dependent on people visiting it. It is dependent on developers & business owners choosing to re-use facebook to build their sites, instead of building them from scratch.
>>shot at making money is usually through being acquired
Facebook has a VERY robust advertising system, from which they make a LOT of cash. I know a person who takes wedding photos. She gets 100% of her business through highly targeted facebook ads.
>>If another Facebook comes along that is
>>better and catches on faster, then people
>> will move on or switch over
It's easy for people to move on, but once you've build your website or platform leveraging facebook, it's very hard to leave. Facebook opened itself up to get this kind of buy-in, and long-term viability.
>>Social Networking fatigue
agreed
well, mostly
now i only use twitter, and don't stress about it... the lack of pokes is awesome
What I'd *really* like is to be able to opt-in or opt-out of *everything* on Facebook. Notifications. Pokes. Etc.
Derek, great synopsis. Facebook Connect sounds very cool and I can see some great sites using it. As for the advertising model they have employed I would argue that the revenue they are generating from it isn't making them a large enough profit. I could be wrong. I just think their model as compared to AdWords, is more passive. But perhaps they are perfecting their dynamic advertising that could lead to some huge success. I just question the space its in.
ReplyDeleteI'll see you on Twitter.
You're right - it's all going to come down to their ability to monetize their massive audience. That's the key to facebook truly succeeding. As for it totally failing, I agree some people are tiring of it, but most now need facebook to find out their friend's birthday, get in touch with an old friend or colleague, or see pictures of their relative overseas. People may be sick of facebook, but it knows so much about us and holds so much information we covet, it's going to be tough for 200 million people to just leave.
ReplyDeleteAndrew very interesting. It makes me wonder about how the complexity of actually leaving Facebook. From what I've heard it's not exactly simple to simply delete your account. And also, most people probably won't put the effort into deleting an account. At most they'll stop using it. Kind of how my Hi5 account and Friendster accounts are still active. Hmm maybe I should go check out my old profiles:)
ReplyDeleteGreat points in your article Zaid. I heard that facebook was originally for college kids, but when I created my account during my freshman year at my state university, there were already dozens of high school kids on FB. That wasnt so bad, but now that im a junior, it seems like every day i get a new request from one of my friend's parents or an old highschool teacher- its really starting to creep me out. I think a networking site that only allowed access to those with a university email would catch on at school where we just want to get away from home life, not keep home life posted on our activities with a full blog
ReplyDelete